Purely Baby products online about us

 Our story

In 2010, we were blessed with the arrival of our beautiful son Pareesh. As we entered the wonderful world of parenting we soon discovered that our world now revolved around a little person and his timetable.

As a new mum, I suddenly found everything challenging, and getting to the shopping centre with our little one in tow was near impossible. I was constantly juggling chores along with feeds and nap times, trying to get out the door. I found this really overwhelming and thought there must be an easier way to get all my baby supplies. 

So I discovered shopping online. At first, I was really excited about the fact that I could do my shopping while my baby was asleep, in between feeds or even in the middle of night-however I quickly found it frustrating when I had to jump through hoops to find products or to calculate delivery cost.

Little did I know that this frustration was the beginning of something bigger, the birth of Purely Baby.

Talking with friends and other mums opened up a totally new world of possibilities for me. I soon learned that there was a whole range of products available without the use of harmful chemicals or toxins.

That's when I decided to launch Purely Baby.  I didn't want it to be just another online baby store. It was more about creating a community for new mums who share the same passion to care for their baby and the environment.

This journey is about making other mums aware of the alternatives available and educating them so we can all ensure that our children have a pleasant and safe environment in which to grow.

I think it's important to be aware of options. Giving parents the option to choose the product that best suits their family is extremely important to me.

I source and sell a range of affordable eco-friendly baby products that have minimal impact on our environment-products that are easy to buy, great for your baby and safe for the environment.

My ultimate goal is to make your life as healthy and safe as possible. Every time I add a product to our store, you can rest assured that it also has been tried and tested with our little one in our home before it reaches yours.

I understand that mums are busy and time poor so that's why I've made it as simple as possible for you to explore healthier, more sustainable products for your baby and your home.

At Purely Baby, we believe that nothing is more important than your new baby and we invite you to step in the right direction to give them the best start to life.

We hope you enjoy shopping at our store.


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